The parts the
gurus leave out.
Courses and practical guides drawn from property operations, design, listing performance and the realities of running an STR business.
What we’re building.
Make Your STR Listing Work Harder
Positioning, photography priorities, platform fit, conversion, and performance decisions from actual hosting experience.
STR Software Without the Sales Pitch
How to compare pricing tools, booking channels, direct-booking systems and management software without overbuying.
The Scent-Conscious STR
Organic bedding, fragrance-free hosting practices, and designing for guests who actively seek low-fragrance accommodations.
What each class will actually cover.
Make Your STR Listing Work Harder
- Understanding platform fit and your target guest
- Photography order, first impression and listing positioning
- Minimum stays, calendar gaps and conversion decisions
- Interpreting inquiries, actual bookings and profitability
STR Software Without the Sales Pitch
- Dynamic pricing vs. PMS vs. channel manager
- Comparing integrations, overrides, minimum stays and fees
- How to evaluate software demos and sales claims
- Building a simple operating stack without paying twice
Beyond Airbnb: Direct Booking Fundamentals
- What your own booking website needs to accomplish
- Payments, screening, agreements and damage protection
- Managing calendars and distribution across channels
- Understanding booking costs and guest acquisition
The Scent-Conscious STR
- How to build a genuinely fragrance-free guest experience
- Linens, laundry, cleaning and supplier selection
- Setting accurate expectations in your listing copy
- Operational consistency between guest stays
These are proposed curricula, not completed classes. No enrollment or payment is being offered. Lessons, materials and pricing still need to be developed and approved.
Lessons from the actual work.
Real properties. Guest issues. Pricing experiments. Visual decisions. Two completed STR sales. Less theory, more receipts.